TITLES SELL BOOKS
by Judy Cullins
A clever title is great if it is clear, but a clear title is always preferable. The best? A
clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds
on the cover. While some long titles have succeeded, usually the shorter, the better.
A title is part of your book's front cover. Busy buyers including bookstore buyers, wholesalers,
distributors and your audiences buy mainly because of the cover. Dan Poynter, author of Writing Nonfiction,
says, "The package outside sells the product inside." Make your cover sizzle.
Start with a working title before you write your chapters. Include your topic, your subject
and use the book's benefits in your subtitle if possible. Here are your ten tips for titles that sell:
1. Create impact for your title - check out print and radio ad headlines. Check out other authors'
titles on the bookstore shelves. Your title must compel the reader to buy now.
Which title grabs you? Elder Rage or Care Giving for Dad?
2. Include your solution in your title. Does your title sell your solution? Make sure it answers
the question rather than asks one. For instance, Got Minerals?, or Minerals: The Essential Link to Health.
Use positive language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The
Essential Link to Health.
3. Make it easy for readers to buy. Readers want a magic pill. They want to follow directions
and enjoy the benefits the title promises. For example, "1001 Ways to Market Your Books" by John Kremer gives
at least 1001 ways for authors and publishers to market their books.
4. Expand your title to other books, products, seminars, and services. Make sure that your
title will work well with the title of your presentations, articles and press releases you'll need to promote
the book. Such seminars and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Seven Sure-fire
Ways to Sell Your Book" come under the umbrella "fast book writing, publishing and promoting."
5. Use original expressions -- a way of expressing one idea for your book -- yours alone. Sam
Horn, author of Tongue Fú!, puts her special twist on defusing verbal conflict.
6. Include benefits in your subtitle if your title doesn't have any. Specific benefits invite
sales. For instance, Marilyn and Tom Ross "Jump Start Your Book Sales": A Money-Making Guide for Authors,
Independent Publishers and Small Presses.
7. Choose others' book covers in your field as models. Go to your local bookstore with five-colored
felt tips pens and paper. Browse the section your book would be shelved on. Choose five book titles and covers
that attract you. Photocopy or sketch those, noting the colors, design, fonts, and sizes of fonts. Add other
colors you like. Place the one you love near your workstation to inspire you. For the final copy, use professional
cover designers if possible.
8. Be outrageous with your book title. People do judge a book by its title. Your reader will
spend only four seconds on the front cover and eight seconds on the back cover. It must be so outstanding
and catchy it compels the reader to either buy on the spot or look further to the back cover. Take a risk.
Be a bit crazy, even outlandish.
9. Be your strongest salesperson self. Choose the strongest words, benefits, and metaphors
to move your audience to buy. Titles do sell books.
10. Include your audience in your title. When your title isn't targeted other famous authors'
general titles get the buyer. Always make your title clear and make it easy for your audience to recognize
they need your book.
Your title and front cover is your book's number one sales tool. Short titles are best, say
three to six words. John Gray didn't get much attention with his book "What Your Mother Knew and Your Father
Didn't Tell You". He shortened it to the now famous, Men are From Mars, Women are From Venus.
Make your cover clear, current, specific, and colorful. Take a risk. Be a bit crazy, even outlandish!
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Judy Cullins: author, publisher, book coach Excerpted from: Write Your eBook or Other Short Book-Fast! http://www.bookcoaching.com/specialoffers.shtml Send an email to Subscribe@bookcoaching.com The
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